If you are the company headquarters and want several business units to complete the questionnaire, you need to specify the number of additional PIN numbers you would like issued to your company - including headquarters. This must be done when headquarters starts the survey process. After you have selected the number of PINs you will need for your firm, you will not be able to select more PINs at a later time unless you re-enter the survey as a headquarters asking for a new set of pins. These PINs will not be related to your original PINs and will have their own set of summary results. You are responsible for deciding which unit gets which PIN number and for distributing the PINs and Passwords to your business units. This process enables the final Diagnostic tool results from each unit to be viewed by headquarters and calculates an average across all business units giving a company-wide GAP analysis.

If you want to analyize sections of your business individually (such as by geographic location, store name, or manufacturing type (Refrigerated vs Dry, Dairy vs Bakery) you must decide these areas first and then create
groups of pins for each section of your business you want to analyze seperately (including a PIN for headquarters even if you don't use it, PIN XXXX00 should always be assigned to headquarters).

Example:  a diversified manufacturer, one with three refrigerated production facilities, four dry facilities must register two times; once for refrigerated, once for dry if they want to look at their refrigerated facilities as a group separately from the dry facilities.  The benchmark already compares companies based on “sector,” manufacturing, retail, wholesaling and foodservice.

Example:  a retail company with 22 stores and 2 manufacturing facilities only needs to register once to receive a benchmark report for their stores, compared to other stores, and their manufacturing facilities compared with other manufacturing facilities.  However, when asked to identify “their company type,” the manufacturing facilities need to indicate that they are manufacturers even-though they are part of a “retail” company.